CONSUMER SATISFACTION OF PRIME ROSE CURRY POWERS : Page 2

SPICES AND CURRY POWDER

 Natural Resources Institute in its marketing series defines, curry pow¬der as "a highly specialized spice mixture with a multitude of different flavours for the factory appeal".

The role of spices goes "beyond the satisfaction of the palate. Ancient Ayurvedic recipes prescribed the herbs and spices for curative therapeutic functions. An Indian cook has  learnt to adopt these to  create imaginative and exotic dishes. It is unfortunate that the preposterous use of spices by a handful of half-back chefs in the west have labeled Indian food as chilly hot and rich.

    The role of spices goes beyond the precinct of satisfying the palate.

Ayurvedic scripts dating back to 3000 years list the preventive, and curative

properties of various spices. It is known for instance that ginger prevents dyspep¬

sia, garlic reduces cholesterol and hypertension and fenugreek and pepper often

serve as antihistamines . India substitutes for the western after dinner mint are

fragrant spices such as fennel, cardamom or cloves. Effective mouth freshness,

they aid digestion, prevent heart bum and curb nausea.   

    Masala is a word that is often used in an Indian kitchen. It literally means a blend of several spices. Garam Masala is added to enhance the flavour of a dish and is a blend of cardamom, cinnamon , cloves and black pepper.

Though it is not known how and when spices came to be added to various dishes, the fact that many spices have been accepted in India for their therapeutic value though millennia, is ample proof that they were first identified in India. The merchandising of spices has been an enterprise of ancient orgin with great cultural and economic significance. Today spices have assumed a multidi¬mensional impotarice with culinary usefulness growing outside its original home.

POTENTIAL   DEMAND ESTIMATE FOR CURRY POWDER

The world trade in curry powder has been growing much during last two decades. The demand for curry power in recent years has been estimated as 6000 tonnes. The increasing trend in the demand for curry Powder is likely to continue in the futures also, As a growth rate of 15%, the demand for this value added product was 8000 tonnes for the year 2000 A.D and 9100 tonnes by 2005 A.D.

However instant curry powder prepared curries arid spices seasoning are  gaining more importance and growing at a faster rate.

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CONSUMER SATISFACTION OF PRIME ROSE CURRY POWERS COCHIN CONDIMENTS PVT. LTD, THODUPUZHA

CHAPTER – 1

INTRODUCTION

INTRODUCTION TO THE   INDUSTRY

INDIAN SPICES ……. ALL THE PURITY OF MOTHER NOTRE

The story of Indian spices back to 7000 years in to the past .It is a check¬ered history of lands, discovered or destroyed, king doms built or brought down, wars won or lost, treaties signed or flouted, flavours sought or offered. Today Indian spices hold the same spell.

Within the past one decade the international trade spices has grown by leaps and bounds. An estimated 5,00000 tonnes of spices and herbs valued at 1500 million US Dollors are now imported globally every year, An impressive 46% of this supply comes from India. Indias export of spice extracts has shown spectacular growth attaining over 50% of the global market within a short span.

Over the past decade, the Indian spices industry has made quality the acting edge of its global game plan . From traditional commodity exports, Indian spices have evolved in to a state of art industry absorbing technology, broadbase. Its products, range, developing value added products, Identifying niche markets, forgoing strategic alliances, launching global collaborations and joint ventures

For long Kerala has been the centre of attractions for the: whole world as the spice garden of India .Its legacy and the amazing assort ment of spice invited the attraction of several for away countries from BC 3rd   century itself the emerald strip of land has trade relationship with major trading nations of Arabia and Europe, It is   heartening the condiment trading is still a hot trading option for the whole world. The demanding customer still picks kerala spices to relish their delicacies. For them if is enriched by the legacy of a long standing tradition of long condiment making.

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