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Monday 12 September 2011

CONSUMER SATISFACTION OF PRIME ROSE CURRY POWERS COCHIN CONDIMENTS PVT. LTD, THODUPUZHA

CHAPTER – 1

INTRODUCTION

INTRODUCTION TO THE   INDUSTRY

INDIAN SPICES ……. ALL THE PURITY OF MOTHER NOTRE

The story of Indian spices back to 7000 years in to the past .It is a check¬ered history of lands, discovered or destroyed, king doms built or brought down, wars won or lost, treaties signed or flouted, flavours sought or offered. Today Indian spices hold the same spell.
Within the past one decade the international trade spices has grown by leaps and bounds. An estimated 5,00000 tonnes of spices and herbs valued at 1500 million US Dollors are now imported globally every year, An impressive 46% of this supply comes from India. Indias export of spice extracts has shown spectacular growth attaining over 50% of the global market within a short span.
Over the past decade, the Indian spices industry has made quality the acting edge of its global game plan . From traditional commodity exports, Indian spices have evolved in to a state of art industry absorbing technology, broadbase. Its products, range, developing value added products, Identifying niche markets, forgoing strategic alliances, launching global collaborations and joint ventures


For long Kerala has been the centre of attractions for the: whole world as the spice garden of India .Its legacy and the amazing assort ment of spice invited the attraction of several for away countries from BC 3rd   century itself the emerald strip of land has trade relationship with major trading nations of Arabia and Europe, It is   heartening the condiment trading is still a hot trading option for the whole world. The demanding customer still picks kerala spices to relish their delicacies. For them if is enriched by the legacy of a long standing tradition of long condiment making.



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